Ed Price is Hungry

(but not very often)

Another tip of the day

Words as Weapons

(or why Tony Abbott is an enormous knobend*)

"What the housewives of Australia need to understand as they do the ironing is that if they get it done commercially it's going to go up in price, and their own power bills when they switch the iron on are going to go up."

- Tony Abbott (February 08, 2010) (full story)

"I think I would say to my daughters if they were to ask me this question ... [virginity] is the greatest gift that you can give someone, the ultimate gift of giving, and don't give it to someone lightly."

- Tony Abbott (January 27, 2010) (full story)

In the last few weeks opposition leader Tony Abbott has managed to draw a generous number of headlines not through anything he's done, but through a couple of things he's said (see above). It's been a fascinating thing to watch from the sidelines, in large part because under very close analysis there's actually very little wrong with the content of what he says.

Think about it: Australia has housewives, housewives are known to do ironing. Nothing wrong with pointing that out surely? Furthermore, if asked, most parents would probably admit that they'd rather their children didn't throw away their viriginity on some meaningless encounter. Still okay?

Right, time for a bit of a disclaimer. I think Tony Abbott is a loathsome toad of a politician. If I honestly thought he stood a chance of getting into power I'd lose considerable sleep over the prospect. I actually celebrated when he won leadership of the opposition because I figured it guaranteed Kevin Rudd a second term (my enthusiasm for Rudd diminishes each week, but he's still, by far, the lesser of two evils).

However, this article is not intended in any way to be about politics. It's about words. What I want to do here is to analyse why Tony Abbott's words have struck such a nerve, the ways in which they've been used against him, the ways in which he's used them to his advantage, and whether or not they expose him to be the morally withered homunculus that I believe him to be.

Let's try that again

"What the people of Australia need to understand as they do the ironing is that if they get it done commercially it's going to go up in price, and their own power bills when they switch the iron on are going to go up."

- (not) Tony Abbott (February 08, 2010)

"I think I would say to my children if they were to ask me this question ... [virginity] is the greatest gift that you can give someone, the ultimate gift of giving, and don't give it to someone lightly."

- (not) Tony Abbott (January 27, 2010)

Ok - read the above again. I've changed precisely one word in each statement. Ignoring the context (particularly for the second one) tell me if you think there's anything offensive in there now? Either way, let's carry on.

No such thing as bad publicity

Let's assume that Abbott is fully aware of what he's saying and equally aware of the publicity it generates. He says something outrageous, people start attacking him, other people start defending him, yet more people get drawn into the debate, and so on.

This is a huge success for Abbott. The more time people spend talking about him, the less time they spend talking about Kevin Rudd. In short, Abbott has used mere words as an indirect weapon against the opposition. In the ideal world this would be entirely counter-productive: any politician who said something culturally or morally offensive would simply not gain any votes. Unfortunately there are definitely voters out there with sufficiently narrow-minded sensibilities to read Abbott's words and view him as a fine choice to lead the country.

... alternatively: there are definitely voters out there who are sufficiently broad-minded to look beyond Abbott's words and make their own decision about whether he's the right choice to lead the country.

... or even: the smart voters out there would see that such an outspoken and honest man as Tony Abbott would be a fine choice to lead the country.

Do you see how I can rewrite essentially the same sentence three times to mean three entirely different things? More precisely, I can rewrite the same sentence to provoke three different reactions from you. Sometimes it's not about what's said, but the way that it's said.

A witless victim?

In both of the remarks we're discussing Abbott's defense has comprised a slightly baffled rationalisation that people either over-reacted, or quoted him out of context. He generally goes on, pretty successfully, to deconstruct his own statements in order to explain why they're not offensive, while at the same time ensuring that the discussion surrounding them continues.

It's a convincing portrayal, and one that could even be genuine. Were his remarks to come across as any more calculated then he wouldn't be able to get away with the political defense that he is simply being honest (a character trait famously lacking in most politicians). Equally, if he was to choose his words more carefully there would be far less scope for misinterpretation, outrage and, consequently, discussion and publicity.

So now we have something of a semantic tangle. If he's saying all these things by accident then he's hardly the canny politician that a party leader inherently claims to be. If you can't control your words how can you control a country? (Of course, we've seen with George W Bush that a command of words, or even basic intelligence, is not required for power, but my explanation is that Bush was quite literally a tool, in this instance an empty vessel for the Republican party. I don't think Abbott fits that profile.) Conversely, if he's saying these things deliberately then he's not quite the straight-talking man he claims to be. If you're merely pretending to be honest then how honest can you actually be?

There's a third option: he genuinely means what he says and says what he means. However, for reasons that I will go into further down, I simply see this as an extension of the first option - which leaves us with someone who is either witlessly honest or deceptively calculating.

Posted:  February 09, 2010 at 20:57

Filed under: Miscilliness

Author: Justin (contact)

Last edit: February 18, 2010 - 22:23

1 comment

Wendy February 9, 2010 - 22:20

Part of me fears that Australia will wig out at the next election and go down the Abbot-brick road anyway just because Labor's done such a lukewarm PR job after getting into power.

Maybe I'm just pessimistic.

Maybe I should start the Robot Party. ASIMO for PM!

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Ed Price Is Hungry by Justin Cawthorne is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Unported License.
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